We partnered with SKY TV and its commercial TV channels to promote Carmarthen to a wider audience and attract additional visitors to the town.
Our first campaign ran over the festive period where we ran a special Christmas advert promoting the town and its businesses for a four week period as “The Perfect Centre for Christmas”.
During the summer of 2022 we launched our second high profile promotional programme, this time for a six week period through until the end of September, promoting “A Complete Day Out In Carmarthen”, highlighting the town’s retail and hospitality sectors. In total, that campaign reached around 623,000 people across the whole of South West Wales, from Aberystwyth across to Neath Port Talbot.
Take a look at the adverts below.