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After cancelling for two years due to COVID restrictions the future of Carmarthen River Festival in June was in doubt and without support from the BID would not have taken place this year. We provided significant funding for the event as well as organising additional activities in the town centre throughout the day to promote the event and to ensure people visited businesses in town as well as the event itself. The town centre events included street entertainers, live music, a Pirate Treasure Trail (in 15 businesses across the town) and a Pirate Hat Competition for children. The event proved to be a huge success and led to a 20% uplift in footfall throughout the town.

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